Racha-Lechkhumi is one of Georgia's smallest wine regions, situated just south of the caucasus mountains, but despite its diminutive size, it remains one of the most important wine regions in the country. Almost all wines from Racha-Lechkhumi vineyards are sweeter than their westernEuropean counterparts, as a result of the extremely high sugar levels created by the sunny climate. One of several microregions in Racha-Lechkhumi, Khvanchakara is particularly famous for its semi-sweet Khvanchakara wines, which are based on Alexandrouli and Mujuretuli grapes. A more 'recent' addition to the ancient winemaking culture here, these raspberry-scented reds have been produced since the beginning of the 20th century.
The unique characteristics of these wines was one of the main reasons why Aleksandreuli Winery was established in the heart of Racha in early 90’s. Over the following years more and more vineyards of Aleksandreuli and Mujuretuli grapes were added to completely source the production from own grapes. Last year Aleksandreuli Winery was completely rebuilt to meet the modern standards of Wine making, with the latest available Itaian equipment for producing the uncompromising and unforgettable wine from the unique local grapes. All these lead our company to focus on the production of solely wines that are indigenious to Racha Region, and go back to our roots.
A new brand was created to showcase the Spirit of Racha and its wines. The name comes from a georgian word meaning precious, a suitable name for something you would hardly give up. The design of the labels was also inspired from the nature and history of the region as well as its landscapes and cultural heritage. Everything about this product and brand is related to Racha.